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Written in simple terms, the book introduces the relevant theories, skills and methods in marketing pellucidly, manages to offer relaxing reading experience and also basic theories and knowledge in marketing at the same time. Marketing, an all-pervasive phenomenon that concerns every aspect of our life, appears in every corner of the world, in newspaper, TV program etc., and is applied in what we eat, wear, see, use, even what we think. We can actually smell the gunpowder of marketing battles at every corner. Whether product marketing or enterprise marketing, supplier marketing or retails marketing, marketing others or ourselves, human history has never staged such paradoxical battles, intense yet quite, relentless yet sentimental, swift yet prolonged. Around us are various marketing battles happening in commercials, price war, terminal competition, promotion, image building and PR. 【About us】 AppCarrier is a cloud platform which can rapidly make mobile apps without programming. It transforms traditional information, books and other publications to multimedia interactive 4D apps with game and film style. ‘Cool reading’ is our principle. We are devoted to providing readers with better and newer 4D reading materials! PS: You can retrieve all AppCarrier products by entering “xxt” in the search box. 【Contact us】 E-mail: [email protected] Micro-blog: http://weibo.com/yidongshuyouhui