A/B Buddy at Mac App Store analyse

App power index: 100 (based on ranks around App Stores today)
Utilities Reference
Developer: Evan Miller
Price: 0 free
Current version: 1.1.0, last update: 4 years ago
First release : 15 Jan 2019
App size: 1.74 Mb
4.4 ( 8864 ratings )
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Estimation application downloads and cost

> 2.2k
Monthly downloads
~ $ 900
Estimation App Cost


If youre planning to run an experiment – either on the web or in real-life – its critical to collect the right amount data so that you know the experiment results are scientifically valid.

A/B Buddy is a sample-size calculator that helps you design A/B experiments with a quick slide of a finger. It uses a power-analysis formula to tell you exactly how many subjects, or users, that youll need in an experiment in order to detect a statistically significant difference between two groups. Because if you have too few users in the experiment, youll never see any difference between "A" and "B"; if you have too many enrolled, the experiment will never end. A/B Buddy tells you exactly the right number.

How does it work? Lets say your current conversion rate is 10%, and you want to see if a proposed change from the design team can boost that number up to 12% – that is, a 20% lift in the conversion rate. Simply pop open A/B Buddy, set the Baseline conversion rate to 10%, and the Minimum Detectable Effect to 20%, and your answer is waiting for you at the top of the screen.

A/B Buddy includes a Share button, which links to a web page displaying your sample size calculation. Your numbers, however, remain 100% private – all the information is stored in the URL fragment, and is never transmitted to any servers.

By default, A/B Buddy uses the most common statistical thresholds: 5% for the significance level (false-positive rate), and 80% for the power level (ability to detect the Minimum Detectable Effect). Power users can adjust these values after unlocking the Pro Features in-app purchase. But most users will find the defaults adequate for their needs.

Questions? Suggestions? Ideas? Feedback is always welcome at [email protected]
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Available in countries
Country Price
Canada free
China free
France free
Germany free
Italy free
Netherlands free
Portugal free
Spain free
UK free
India free
Japan free
Korea, Republic Of free
Poland free
Russia free
Turkey free
USA free
Ukraine free
Available for devices
iPhone5s, iPadAir, iPadAirCellular, iPadMiniRetina, iPadMiniRetinaCellular, iPhone6, iPhone6Plus, iPadAir2, iPadAir2Cellular, iPadMini3, iPadMini3Cellular, iPodTouchSixthGen, iPhone6s, iPhone6sPlus, iPadMini4, iPadMini4Cellular, iPadPro, iPadProCellular, iPadPro97, iPadPro97Cellular, iPhoneSE, iPhone7, iPhone7Plus, iPad611, iPad612, iPad71, iPad72, iPad73, iPad74, iPhone8, iPhone8Plus, iPhoneX, iPad75, iPad76, iPhoneXS, iPhoneXSMax, iPhoneXR, iPad812, iPad834, iPad856, iPad878, iPadMini5, iPadMini5Cellular, iPadAir3, iPadAir3Cellular, iPodTouchSeventhGen, iPhone11, iPhone11Pro, iPadSeventhGen, iPadSeventhGenCellular, iPhone11ProMax, iPhoneSESecondGen, iPadProSecondGen, iPadProSecondGenCellular, iPadProFourthGen, iPadProFourthGenCellular,